We're starting the programme 'A new construction culture:
bio-based and nature inclusive building'.
In this programme we've started a number of contests,
a few pilots...
and some studies as well.
They're all meant to stimulate bio-based and nature inclusive building
in the whole construction chain.
We're standing in the 'Kemmer' area.
It's an area where we plan to build 400 homes over the next ten years
by the municipality of Oirschot.
It's not something we take lightly.
We're doing it with great quality, in a way in which we'll...
introduce natural building to Oirschot.
This means that we'll be using a bio-based way
to construct 400 homes here, made from natural materials.
We challenged three different teams
to come up with a vision for landscaping and urban planning.
The team that ends up having the best idea
will then start working on realising the plan for the Kemmer.
We're seeing opportunities for connecting bio-based building
to challenges such as the carbon crisis we're facing today.
We're trying to connect those challenges and those parties.
That's what we're calling 'Double Harvest'.
A win-win situation for all parties involved.
What's typical for a new construction culture is that what we're building here,
is based on or inspired by the landscape.
So the homes reflect the way in which...
the soil is cultivated.
You can apply the same strategy to the province of Zuid-Holland.
But it would look very differently there.
So it's very location-specific as well.
We made a vision for the future which has its origins in the past.
We think we can find the ingredients we need there for our new construction culture.
Nature and the water system actually became the leading factors in the design.
We're contributing to a new construction culture
through an expression which doesn't actually feel that strange,
but which really originated from the area itself.
You're seeing that using mud plaster or building above the landscape...
leads to new and surprising architecture,
which has great living qualities as well.
I think the municipality of Oirschot is mostly surprised, that's what I hope...
by the way we use local traditions
to work on the assignments with a future-oriented outlook.
We became inspired by and really looked at...
the culture and landscape in Oirschot and its surrounding area.
We think we'll be able to construct 95% of houses out of bio-based materials.
This means that the materials we're building with are also cultivated.
That's why we call our construction culture a 'cultivation culture'.
A new construction culture starts now.