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Brainstorming to come up with a catchy business name
is something every entrepreneur has done.

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Does it stick and also make it
clear what you have to offer?

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Choosing your business name is an
important marketing decision.

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It's the calling card for your business

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Check that your business name does not already
exist in KVK 's Business Register,…

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as a registered trademark,
or as a domain name online.

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In any case, always follow these rules:

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One: Don't give the wrong impression.

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Your company's name should not make
it seem different or bigger than it is.

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Two: Avoid confusion with existing
business names.

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And three:
Don't use someone else's brand name.

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How did that work out for these entrepreneurs?

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15 years ago, we spent a year
living in France with our family.

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We are, of course, based in the south
of the Netherlands, hence 'du Sud'.

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That's how we came up with 'Table du Sud'.
We liked the sound of it, too.

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Actually, we are still happy with the name.

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It really fitted with what we wanted to be.

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Wanderlust also literally means the desire
to move, to go somewhere.

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That was also what we wanted to portray.

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And at that point, we were just
very lucky with the fact...

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that it was becoming
becoming a trendy word.

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We jumped on that trend
at the right time.

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Well, I used to be called Fatos Hairsalon.
That was named after me.

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And after a few years, I changed that...

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because this really became a business
with employees.

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So, I'm not the only one working here,
other people work here, too.

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And we quickly found out that you have to
be recognisable; short and easy to remember.

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And it was then changed to Studio FHS.

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My name is still in there, but it's
not completely written out. It's short.

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We often hear that the French
name sounds very romantic to people.

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With Table du Sud, people still think
of the south of France, beautiful views.

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So that name has actually always been
been very powerful for us.

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Table du Sud has been registered as a trademark.

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And in addition, of course, we have
registered the domain names.

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The .nl, the .be, and the .com version.

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I specifically chose
for .com instead of .nl...

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because I just want to be international.

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Well, .com was no longer available,
so that was a disadvantage.

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We write in English,
but we have a .nl domain.

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That, of course, is not so smart at all.

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On reflection, maybe we should have
thought a bit more about it.

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And now it is time for action.

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Test your business name
with friends and family.

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Use the KVK search function…

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to check that your idea doesn't already
exist, and isn’t already a brand name.

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And check if the domain name is still available.

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Also consider whether you should register
your product name or logo as a trademark.

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Want to know more?

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Visit KVK.nl/en/starting.