00:00:06:00 - 00:00:08:20 A good idea is half the battle. 00:00:08:23 - 00:00:13:05 But to turn your idea into a business, you need customers. 00:00:14:15 - 00:00:18:12 Market research can help you determine if your plans are feasible. 00:00:18:15 - 00:00:23:19 You map the market, find out who and where your customers are and what they want. 00:00:25:12 - 00:00:29:01 You will also look at how others are doing in your industry. 00:00:29:13 - 00:00:33:21 How do you differ from other businesses doing the same thing? 00:00:34:09 - 00:00:38:12 And how do you plan to sell and market your product or service? 00:00:38:20 - 00:00:42:12 Let's hear from these entrepreneurs how they handled it. 00:00:42:15 - 00:00:46:05 The digital trend at the time was very much upcoming. 00:00:46:08 - 00:00:49:04 So we responded to that. We looked, of course, to... 00:00:49:07 - 00:00:53:05 what already existed in the Netherlands? -Food and fitness was totally hot then. 00:00:53:08 - 00:00:55:15 And everyone had a website. -Fashion, of course. 00:00:55:18 - 00:00:58:16 Fashion was very hot, but travel was still minimal. 00:01:00:05 - 00:01:05:05 At first, you're really going to look at: How do I actually get customers in? 00:01:05:08 - 00:01:11:04 Over time, you see what kind of people actually enter your salon. 00:01:11:07 - 00:01:15:14 And then you start looking more specifically at: Okay, who can I focus on? 00:01:15:17 - 00:01:17:20 Where are my efforts best spent? 00:01:17:23 - 00:01:22:15 Most people don't have a bar table, but every house has one or more tables. 00:01:22:18 - 00:01:26:13 And because of that, after a few months, we also switched to dining tables. 00:01:26:16 - 00:01:30:23 When we started doing that, we soon noticed that there was more interest in our products. 00:01:31:01 - 00:01:36:16 That niche emerged later. First, we started pretty broad with travel. 00:01:36:19 - 00:01:40:07 And then we saw lots of lists come up with top 10 or top 20. 00:01:40:10 - 00:01:43:07 Lots of hot spots. Then we thought: Are we going to compete with that? 00:01:43:10 - 00:01:47:19 Then we decided: No, maybe we should rather highlight those more unique places. 00:01:47:22 - 00:01:51:05 Affordable, less crowded, more authentic. 00:01:51:08 - 00:01:54:13 And we just notice that people are looking for that. 00:01:54:16 - 00:01:57:09 People need that these days. 00:01:57:12 - 00:02:01:11 We have 2 strong target groups with a high demand... 00:02:01:14 - 00:02:05:12 and a low supply on the market. One is dark textured hair. 00:02:05:15 - 00:02:08:24 And we very much focused on ladies... 00:02:09:02 - 00:02:12:04 who wear a hijab because of their religious beliefs. 00:02:12:07 - 00:02:14:09 For them to be able to go to a hairdresser... 00:02:14:12 - 00:02:18:12 and have a bit of the pampering experience in a hair salon. 00:02:18:15 - 00:02:21:06 We manufacture it ourselves, but we also sell it ourselves. 00:02:21:09 - 00:02:23:12 And the power of that formula is, of course... 00:02:23:15 - 00:02:26:23 that the customer has many options in terms of customisation. 00:02:27:01 - 00:02:29:23 Plus we can also offer excellent prices... 00:02:30:01 - 00:02:33:09 because we actually removed several links from the production chain 00:02:33:12 - 00:02:37:07 because you can buy it directly from the manufacturer. 00:02:37:19 - 00:02:39:20 And now it is time for action. 00:02:39:23 - 00:02:42:02 Look for industry information. 00:02:42:05 - 00:02:46:17 Test with potential customers whether there is interest in your product or service. 00:02:46:20 - 00:02:49:00 Use the KVK Company Counter... 00:02:49:03 - 00:02:52:11 to find out which businesses offer the same products and services 00:02:52:14 - 00:02:55:00 and might be your competitors. 00:02:55:03 - 00:02:58:02 Decide how you are going to sell your product or service. 00:02:58:16 - 00:02:59:18 Want to know more? 00:02:59:21 - 00:03:03:19 Visit KVK.nl/en/starting.