This animation explains which steps you have to take when you want to start your own webshop.

VOICE-OVER: "Want to start an online shop? Discover what steps to take. Kim makes handbags from recycled fabrics as a hobby. But she’s noticing that sales are going fast. 

Euro's signs are popping out of a laptop.

VOICE-OVER: "She decides to start an online shop. Kim knows which products she wants to sell, and to whom. She has also thought of a good domain name.
She gets started.

Text on screen: chooseyourdomain.com

VOICE-OVER: "First, Kim registers her domain name. She chooses the legal structure 'sole proprietorship' and registers with the Netherlands Chamber of Commerce, ‘KVK’ for short. KVK reports her registration to the Tax and Customs Administration. If the Tax Administration designates Kim as an entrepreneur for VAT purposes, she receives her turnover tax number and VAT identification number." 

Text on screen:  kvk.nl/english/registration

VOICE-OVER: "Kim checks which taxes she has to pay and how she can manage her business records to meet the legal requirements on Business.gov.nl." 

VOICE-OVER: "Kim builds her online shop. She checks with ACM, the Netherlands Authority for Consumers and Markets, which laws and regulations apply to online sales. She prepares general terms and conditions and ensures her website is properly secured against cybercrime."

Text on screen: acm.nl/en
 
VOICE-OVER: "She gets started with marketing. She writes a social media plan and ensures her shop can easily be found on Google. She also applies for a quality mark, signalling to visitors that her online shop is reliable. Kim is ready to run her online business!"

VOICE-OVER: "Want to learn more? Find all you need to know on Business.gov.nl. Government information for entrepreneurs."

A mock-up of the website business.gov.nl is shown.