My name is Jean Rummenie and I'm the agricultural counselor
for Holland in Mexico and Cuba
Always agriculture
Since I was very, very young I worked with vegetables,
I had a kitchen garden at an early age
and later I decided
to study horticulture
in Wageningen.
In 1983
the Foreign Office
proposed me
for the Ministry of Agriculture
I started in Vienna
then Washington
then Madrid, Budapest, Buenos Aires, Seoul,
Jakarta and now in Mexico
Sowing cooperation
It's all about being an intermediary
between the country I'm in and the Dutch agribusiness.
Negotiate to open the market
for products coming from Holland
facilitate cooperation
between Dutch and Mexican companies.
Every year we organize
a pavilion for Holland
in the Expo Agroalimentaria.
We have one of the most
sustainable sectors in the world,
of course we need much more food
Mexico has a great potential in this sector
and can develop it with technologies
and knowledge from Holland
Mexico and Holland, complementary differences
This is the most colorful country I've ever seen.
We are focused in
work and work,
we put everything in the balance,
here they enjoy more
and this is something the Dutch could learn
you don't need too much to enjoy life,
this is a valuable secret from Mexican people.
As they say in France,
"les extrêmes se touchent"
and I think this is the key for cooperation
between Mexico and Holland,
we complement each other
and together we're better.
We both love soccer
and beer as well
and of course if we talk about horticulture
we are both strong exporters of tomatoes.
So, we do have things in common
but I strongly believe that the secret of our partnership
is our complementarity
Holland, the great ally
There are many contacts all the way through,
it all starts with the fact that
Holland is a big producer of seeds
used here in Mexico
and there are many possibilities in this chain.
With technology and knowledge from Holland
the production can increase
In terms of commerce
there are many possibilities
Holland is the second exporter of agricultural products
70% of our exports go to Europe,
Mexico can use our network
to export its products,
specially for vegetables, there're huge opportunities
for avocado, grapefruit, mango
A good advice...
The Dutch have a very precise commercial point of view
that does not work here
Mexicans are different
first you have to establish a friendly relationship
afterwards, a lot can be done.
Mexicans should keep in mind that
for other cultures
time means money
Great possibilities for Mexico
The potential in agribusiness
is huge
in the world there's more and more people
and they need food
and for sure, along with Holland
Mexico will be one of the countries
which can export food to all the world
not only to the US.
There are many possibilities, not only in Europe
but in Asia and the Middle East.
My name is Jean Rummenie
I am the Agricultural Counselor for Holland in Mexico
we are here for Mexican and Dutch companies
to support their trade.
It could be with investments,
it could be by connecting, supporting...
no matter what, you're are always welcome
in this office, anytime.
We have a platform for agriculture
as wells as in aviculture
because these are the main sectors for us
but this doesn't mean that there's no future cooperation in other sectors between our countries.
You are always welcome here in the Embassy
and of course also in our NBSO, in Querétaro.