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SUSAN ORMISTON:
CETA took a long time to negotiate,

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but it has been in existence
for one year already, and by some reports

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it's been very successful and
an entrée to new trading relationships.

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Not all European members
have ratified it yet,

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but with all this talk about tariffs
south of the border,

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what we're seeing
with CETA is, if I'm correct,

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98% of tariffs have been removed.
What an accomplishment.

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Prime Minister, why is CETA
so important to the Netherlands?

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PRIME MINISTER RUTTE:
Thank you for this very good question.

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Three reasons. First of all, because,
as you said, it has tripled...

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Trade is increasing,
it already tripled in the last ten years,

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but now we see an extra increase
of trade to the Netherlands,

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but also from the Netherlands to Canada, and
we see this for many European countries.

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That is reason number one. Reason number
two is because what we do with CETA,

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we combine free and fair, so it is really
a modern foreign trade agreement.

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Reason number three is because
it is an example of multilateralism.

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That you have an EU
of 28 member states,

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Canada being one of the biggest economies
in the world, a member of the G7,

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that we can still
work together.

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JULIE ALLEN: Trade has increased.
It's around 24 per cent on average,

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both ways,
so it is increasing.

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More and more companies
are becoming aware of CETA,

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but a lot of them don't know
specifically what's in it for me.

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And that's where
the Chamber can play a role,

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that's where the trade commissioners
from both embassies can play a role.

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SABINE NÖLKE: We have really three roles,
I think, in our Trade Commissioner Service:

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information, promotion
and client service.

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And what we do is:
we provide information

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for any business that wants to expand
into the Netherlands,

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or for any Dutch company
that wants to go into Canada.

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Very practical things on a sector-by-sector
basis or a location basis.

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You can pick that information
up off the internet,

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but you can also call us
on the phone.

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And then we provide client service.

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We have a Soft Landing Program on both
sides of the Atlantic for small companies

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that want to
explore the market.

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For three months,
they can settle in,

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and we help them build
their networks, etcetera.

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So it's very practical.

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TIES DE WILDE:
For the past almost a hundred years,

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we have been designing,
producing and selling

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beautifully designed and sustainably made
household products.

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We're proud to say we do this for the vast
majority of our products in the Netherlands,

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and we are trying to get, we are
trying to expand our business in Canada.

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First I would like to hear from
Mr Ties De Wilde with Brabantia.

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What has been your experience
so far with CETA?

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Well, we are operating
in the household industry,

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which is a highly, highly
competitive market, very much price-based.

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In Canada, so far,
we are dealing with the top retailers,

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and there it's very much based
on quality products, but also on price.

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And the CETA agreement has already
given us a way

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to expand the current business
with current retailers,

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but also it is easier
to knock on the door of other retailers.

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The only challenge is that, actually,
the right commercial decision makers

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of those retailers need to be informed about
the CETA, and this is not always the case.

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I'm hearing that as a theme,
actually, doing a bit of reading,

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that it needs to be
more promoted in general.

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CETA needs to be
known more.

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I think so. I mean,
in the major retailers in Canada,

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we find that they have a separate
department for imports and regulations.

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These people are very well aware
of the benefits,

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but it's not necessarily translated
in the proper way

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to the commercial
decision makers.

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For Canada, of course,
you have such a big neighbour, the U.S.,

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where, I think, many companies
here in Canada do business with the U.S.

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I think that's quite natural,
but now to also do business

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with 28 countries
in the European Union.

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And there is a market that is twice
as big as the American market,

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so I would urge you
to get on board.

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There are so many opportunities,
but we have to work on this.

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I think the embassies are working on that,
both here and in The Hague,

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the Canadian Embassy in The Hague,
the Dutch Embassy here in Ottawa,

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but also the consulate generals
in various cities here in Canada.

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The Dutch Government,
the Chamber of Commerce

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and the Netherlands-Canada Chamber
of Commerce are working on this.

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And of course, maybe I can add to this
that, from a technical point of view,

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Dutch businesses can only profit
from these lower tariffs

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if they are registered
as certified exporters at customs.

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That's very easy.

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It is a quick process, a quick win, but you
have to do that to make maximal use of this.

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We realised that this was key, and actually
a precondition to make use of this.

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So, this was immediately done, and we are
already doing business now in Canada.

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So this doubling or tripling of the business
has already happened with us, actually,

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and we foresee
more growth in the future.

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Well, we're glad to see you, because I love
quality kitchen products myself, I do.

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That is the truth.

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DON PAAUWE: I'm very happy
that CETA is in effect, almost a year now.

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And I must say it really increased
our business.

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We do dispensing equipment,
so beer towers, beer faucets,

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all kinds, anything related to
draught beer and draught equipment,

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and I must say, I am excited
about CETA at the moment.

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Another thing that happened is: we're
dealing with Accuflex beverage hoses,

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and we are going to be the dealer
for Europe for them

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and doing distribution marketing
for them.

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So, we not only sell equipment into Canada,
but also get equipment in from Canada,

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so it works both ways for us.

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GREG ESTON:
Accuflex is a hose and tubing manufacturer.

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We manufacture the tubing
that runs between fountain systems

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for Coca-Cola and Pepsi,
and between draught beer systems

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for Coors, Molson
or Anheuser-Busch.

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For us, the European market was too many
mountains to climb for the longest time.

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It was easier to look at
the low-hanging fruit in the United States

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and maximise
our potential down there.

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But of course now, with CETA,
what has happened is:

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of the five major barriers that I had
moving my product into the European Union,

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CETA has knocked down
three of them already.

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We feel, you know, we have selected
the right partner in Canuck Beverage.

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And that is a big part
of what you're doing,

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because we are using their skill and their
expertise in the European Union markets

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to allow us to propagate
our products over there.

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The biggest mountain has been tariffs.

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And if you look at the 33 per cent uptake
in trade and exports

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from Canada to the Netherlands,
that's clearly because of the tariffs.

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It's lobster, it's salmon,
it's seafood, it's pulp and paper.

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So, it's all the things that Canadians
like to send overseas,

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all of a sudden have gotten
between 7 and 22 per cent cheaper.

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One reason we have been able to reach
so many more Dutch companies is:

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we have gone
to the Dutch trade associations.

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Why is it a focus on small
and medium-sized enterprises?

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Why is that so important?

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OMAR ALGHABRA: Well,
ninety-some per cent of our businesses

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are small and medium-sized enterprises,
so they are the backbone of our economy.

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And the more, the healthier they are,
the healthier our economy is,

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and they have
a greater potential to grow.

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They have technologies,
they have skills

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that we know the rest of the world
can benefit from.

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But we feel
that it's untapped,

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and that's why there is a significant
growth opportunity in that sector.

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REMCO DOLMAN:
Spotzi is a data analytics company.

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For instance,
if you want to open a new store,

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we know the best place
on earth to do that.

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We are originally
a Dutch company,

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but four years ago we decided
to incorporate in Canada,

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and now we've got our
second main office in Toronto.

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The reason we chose Canada is:
there is a really good IT atmosphere here,

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and I would even compare it
to Silicon Valley in San Francisco.

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It's all about people,
it's all about knowledge

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and the CETA agreement
makes it easier

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for us to transfer people
between Europe and Canada.

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And we're looking forward to
expanding more,

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and I think CETA will help us
to grow even faster here in Canada.

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CETA helps
with mobility.

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The government has, and again, I defer
to the Parliamentary Secretary on this,

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but we've created
this new visa process for global skills,

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which makes it really much easier for
highly skilled employees in those industries

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to come to Canada
and work there.

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CETA, within it,
also has provisions

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for professionals to live and work
in each other's countries.

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CETA has lowered barriers
for professionals,

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particularly in the digital sector
that you're describing.

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And I do want to highlight that, earlier
this year, our two countries signed MoUs

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with our
research council agencies.

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We also signed MoUs
with our statistics agencies,

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and we signed MoUs
with the development finance agencies.

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So, there's a particular
awareness.

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Can we do more? Yes.

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THE TRANQUIL MUSIC
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